WESTBOROUGH, Mass. — Convenience-store and fuel retailer EG Group has introduced its Cumberland Farms brand to the Gulf Coast of Florida and Alabama. It is opening two new Cumberland Farms stores in the region, the first of many planned to open in the Gulf Coast in the coming 24 months.
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EG America’s SmartPay Rewards program, after reaching $5 billion in fuel sales since its launch in 2013, gives rewards members the ability to save 10 cents on every gallon of fuel. Since 2013, it has saved members $200 million. The program is available at EG retailers throughout the country, including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill. The program is free to join and free to use.
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WESTBOROUGH, Mass. — Tom Thumb customers will soon be greeted by a new name. EG Group will roll out an initiative to rebrand the 113 convenience stores to Cumberland Farms in May. The $50-million project is expected to take two years and include new locations in Florida and Alabama.
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